“The first time is the hardest.”
“It’ll get easier the second time around.”
Doesn’t that sound like the kind of advice your mother would give you? And, I’m sure in many cases it’s very sage advice. Sound even? When it comes to a releasing a second novel, I’m not so sure those rules apply.
When I was given a contract for Resurrecting Harry, I had all the same excitement that came with the one for Fairyproof, but instead of being accompanied with big, huge butterflies in the stomach, there was a sense of calm, a “You know what’s coming. It’s under control” feeling.
That feeling lasted for quite some, too: all the way through the editing process. I was still calm when I saw the cover art for the first time. Everything is going as expected. Nothing to worry about. Up next: promo.
Cue the pterodactyl size butterflies and the feeling of sinking in quicksand.
When it comes to this very important part of writing, I do believe I have a handle on what we’re supposed to do, and the ability to get it done, but because it’s so hard to make a correlation between our promo efforts that – for me anyway – it can seem like I’m feeling around a dark room while wearing a blindfold.
I have come up with a short list of lessons learned, based on my first two go-rounds, and would love for you to add any experiences you have on the subject in the comments line.
- Set a budget and stick to it. It’s very easy to spend more than you can really afford.
- Try to come up with a relatable connection to your book.
- Work in groups when possible. Spread your efforts over a wider base.
- Write the next book/project. I’m still adopting this mantra, but do believe your next good book is your best piece of promo.
Do you have any promo secrets? How about a way to deal with those butterflies?
Constance Phillips lives in Ohio with her husband, two ready-to-leave-the-nest children, and four canine kids. When she's not writing about fairies, shifters, vamps and guardian angels, she's working side-by-side with her husband in their business. Her first paranormal romance, Fairyproof was released by Crescent Moon Press in 2012, Resurrecting Harry is OUT NOW. She blogs regularly at her website. You can follow her on Twitter and friend her on Facebook.